Lure new customers.

Known for their soft plastics and jigs, Missile Baits has risen above the competition in the fishing world. Problem is their current brand and identity need some major help. They have cleverly named their products with the missile theme of their brand and it got me thinking of ways to better represent that visually. I worked up this logo concept with a bomb shape that represents how the baits sit in the water when texas rigged and the bomb shape also represents a simplistic bass.